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Brill Welcomes Pledge, Remains Vigilant

ONLINE PRIVACY—U.S.

March 9, 2012

Federal Trade Commissioner Julie Brill welcomes the advertising industry's movement to give online users more control of their data but will be watching to see how a Digital Advertising Alliance (DAA) self-regulatory program is implemented, the NationalJournal reports. Speaking at this week's IAPP Global Privacy Summit, Brill noted, "It's very important that a do-not-track mechanism addresses collection as well as use." The report also cites comments by the DAA's Stu Ingis on the industry's pledge "to honor consumers' choices" regarding data collection and targeted ads, and it highlights comments by the Commerce Department's Cameron Kerry that many in industry have asked the administration for "clear guidelines" or "rules of the road." Meanwhile, a TECHNEWSWORLD series examines calls for federal privacy legislation.
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