In the wake of the Obama administration's call for a Consumer Privacy Bill of Rights, the Electronic Frontier Foundation (EFF) is advocating a bill of rights for mobile users, PCWorld reports. Considering "the sensitivity of the data that many consumers store on their phones," the EFF states, "the stakes are even higher for manufacturers, carriers, app developers and mobile ad networks to respect user privacy in order to earn and retain the ever-important trust of the public." However, following the recent release of guidelines for mobile privacy, one analyst believes "the big players are likely to cherry pick," suggesting increased transparency and opt-outs "is obviously going to impact on their targeted advertising business models."
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