Tweet Sales: A Game-Changer?
SOCIAL MEDIAMarch 2, 2012
The Financial Post reports on Twitter's plans to sell archived tweets to two data mining companies. One company, DataSift, will "release Twitter data in packages that will encompass the last two years of activity for its customers to mine," the report states, while the company Gnip will offer a "short-term data package." While one advocate described the harvesting as "game-changing," another expert said, "The only privacy risk is marketers being able to do more with the data, faster." DataSift CEO Rob Bailey said, "The only information that we make available is what's public. We do not sell data for targeting advertising."