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FCC Approves Telemarketing Rules

PRIVACY LAW—U.S.

February 16, 2012

The Wall Street Journal reports the Federal Communications Commission (FCC) has approved stronger telemarketing rules aimed at computer-generated and prerecorded calls. "Consumers by the thousands have complained to us, letting us know that they remain unhappy with having their privacy invaded and their time wasted by these unwanted calls," said FCC Chairman Julius Genachowski. The rules will require certain telemarketers "to obtain written consent before placing so-called robocalls," the report states, noting they may not "make robocalls simply because a person previously had done business with that telemarketer." Telemarketers will also be required to provide consumers with opt-out mechanisms during each call. In Reed Smith's Global Regulatory Enforcement Law Blog, Judith Harris and Amy Mushahwar highlight the details of the FCC's order. (Registration may be required to access this story.)
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