Survey: Adults Serious About Online Privacy
ONLINE PRIVACY—U.S.February 14, 2012
A recent survey found that 90 percent of U.S. adults worry about online privacy and 41 percent don't trust most companies with their personal data, DM News reports. The TRUSTe survey, the first of a four-part series, found that those between 45 and 54 years old worry more than other age groups, though the differences were narrow. Eighty-two percent of 18- to 34-year-olds surveyed said they would avoid a business if they felt it did not believe in protecting their privacy, the report states. "It's more equally balanced in the concerns across all demographics than I was expecting," said TRUSTe CEO Chris Babel.