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New Tool Scores Site Privacy

ONLINE PRIVACY

February 14, 2012

Using an algorithm that gives points for various data-handling activities, a new online tool has analyzed more than 1,000 websites and rated them on how they use personal data--including how third parties track users through the websites, reports Wired. PrivacyChoice Founder Jim Brock says the tool works for site owners and consumers alike. "We show this to websites, and the first question they ask is how do I get my score up," Brock said, adding, "We're hoping this whole feedback loop between the websites and the tracking companies will cause these scores to go up." The company also offers a browser plug-in that gives real-time privacy scores for websites that users can choose to share with PrivacyChoice to expand its algorithm, the report states.
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