NAI Releases 2011 Compliance Report
BEHAVIORAL TARGETINGFebruary 14, 2012
The Network Advertising Initiative (NAI) has released an annual compliance report of its more than 80 member companies. The report includes a review of its members' online behavioral advertising practices and an analysis of members' compliance with the NAI's self-regulatory code of conduct--"a set of fair information practice principles tailored specifically to today's rapidly evolving advertising landscape," NAI Managing Director Marc Groman, CIPP/US, notes in his introduction to the report. The report found a "high level of member compliance," an increase in consumer interest and detailed plans for the 2012 compliance program, which "must continue to adapt and expand." Groman said, "This year's report once again demonstrates that NAI members take seriously their obligations to provide transparency and choice for online behavioral advertising."