COMPUTERWORLD UK reports on recommendations to online retailers to "act now to address new EU cookie legislation" before the Information Commissioner's Office (ICO) begins enforcing the law later this year. One expert suggests that not to act early will have a negative impact on customers' online experiences and marketers' optimization efforts. "Finding out which approach works and assessing the right wording and design elements will be a critical part of ensuring ICO demands are met without affecting the bottom line," said Peter Ellen of website testing company Maxymiser, adding that must be done now "so the results can be acted on before May 2012."
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