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Predictions on Privacy in 2012

PRIVACY

December 21, 2011

Network World reports on various privacy predictions for 2012. Online privacy solution provider TRUSTe predicts that privacy will become a "hot job skill--companies will conclude that they need to hire people with in-depth privacy backgrounds to deal with increasingly complex privacy regulations, as well as emerging marketing programs like targeted advertising," the report states. TRUSTe also predicts that the U.S. Federal Trade Commission will become more aggressive in its enforcement actions against websites for privacy violations related to third-party tracking and that location-based technology will make headlines frequently for its innovative uses.
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