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Dear Santa, Please Don't Misuse My Data

CHILDREN’S PRIVACY—U.S.

December 2, 2011

The Better Business Bureau and the Children's Advertising Review Unit (CARU) are advising parents to carefully review "Dear Santa" websites before allowing their children to write letters to Santa, reports The Augusta Chronicle. All sites directed toward children should have a privacy policy, says CARU, and the policy should contain the name and contact information of the company and information on how the company will use consumers' data. The report outlines tips offered by CARU on how to vet and use sites, including limiting the amount of data children share with Santa and checking for inappropriate content or links to inappropriate content on the site.
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