European Data Protection Digest

Gov’t Launches Consumer Data Control Effort

DATA PROTECTION—UK

November 4, 2011

The Register reports on the UK government's launch of "midata," an effort to increase government and private company transparency on data collection practices. Information Commissioner Christopher Graham has welcomed the scheme, a voluntary partnership allowing users to access the information companies hold about them. The Business, Innovation and Skills (BIS) department, which launched the scheme, said not only will consumers benefit from it, but businesses, too. "As customers get used to updating and managing preferences and permissions, they are more likely to opt in rather than out of marketing communications," a BIS document states.
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