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MMA Rolls Out App Developer Privacy Guidelines

BEHAVIORAL TARGETING

October 18, 2011

The Mobile Marketing Association (MMA) has released privacy guidelines to provide app developers with a set of best practices for creating and maintaining privacy policies, MediaPost News reports. In addition to addressing mobile-location data collection, the guidelines include advice on appropriate ways to inform consumers about how their data is collected, used and protected as well as recommending an opt-out, seeking legal counsel and disclosing third-party data sharing. Future of Privacy Forum Director Jules Polonetsky, CIPP, said, "With this document, even small app developers will have the tools to properly explain to users the basics of how data is being handled."   
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