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ICO: Cookie Consent Is Not Optional

PRIVACY LAW—UK

October 18, 2011

Information Commissioner Christopher Graham has warned that nearly half of the one-year grace period for implementing cookie consent obligations has elapsed and not enough is being done by the industry to meet the new requirements thus far, Silicon.com reports. Speaking last week at a digital marketing forum, Graham said, "We will shortly be producing the commissioner's half-term report...it will be couched very much in those familiar terms of 'could do better, must try harder.'" Graham also said that a do-not-track approach in browsers is "no silver bullet," adding, "I still think there are a fair number of people in the advertising business and the website business who are in denial about this...However much you don't like it...consent for cookies is the law."
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