The New Zealand Herald reports on the advertising industry's designs to create a code of practice for cloud computing because of concerns around organisations' use of such services. A survey of 50 businesses and government agencies conducted by the privacy commissioner last May revealed that users possess a "patchy" understanding of cloud services, and often, decisions to utilise cloud services are made on an ad-hoc basis, the report states. Acknowledging that cloud computing is part of the digital revolution, Privacy Commissioner Marie Shroff adds, "It's an immature industry, but it's so big and significant that we wanted to get ahead and see what was happening and what steps people were taking to deal with the risks." 
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