Group: Do Not Track Would Affect Research
BEHAVIOURAL TARGETINGAugust 20, 2011
Measures to introduce do-not-track lists could have unintended consequences for research, warns industry association Esomar. The association says European Commissioner Neelie Kroes' calls on the online industry to standardise do-not-track practices should not be ignored, adding that the standards would apply to companies beyond advertisers, reports Research. "The problem for researchers is that their companies appear on these tracking protection lists, and this blurs the distinction between the non-sales purpose of research and tracking, which aims to promote and sell," Esomar said.