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NARC To Begin Self-Regulatory Program Enforcement

BEHAVIORAL TARGETING—U.S.

August 18, 2011

The Better Business Bureau's National Advertising Review Council (NARC) is going to enforce privacy principles for online behavioral targeting, MediaPost reports. NARC will also reach out to companies that aren't following the program to ask that they engage. The program requires ad networks using behavioral targeting techniques to notify users about the data collection through a standard icon and allow them to opt out of receiving such ads. NARC says it will name companies that fail to follow the principles.
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