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Paperless Receipts Raises Privacy Concerns

BEHAVIORAL TARGETING—CANADA

August 15, 2011

CTV News reports on the increased use of paperless receipts by large retailers and the subsequent privacy issues that accompany the new shopping option. To get the electronic receipt, customers must provide an e-mail address, which allows marketers to cross-reference preferences and buying habits. The Office of the Privacy Commissioner's Anne-Marie Hayden says that Canadian privacy laws require that retailers inform customers about the use of their data, adding that customers "should be aware of the implications of choosing an e-receipt over a paper one" because "an e-receipt creates a record that could be tied back to them."
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