ANZ Dashboard Digest

Company Warned After E-mail Campaign

PRIVACY LAW—AUSTRALIA

August 12, 2011

A human resources company has been given a formal warning after sending marketing e-mails without consent. The warning follows an Australian Communications and Media Authority (ACMA) investigation into Astute People Solutions due to complaints that the company breached the Spam Act 2003. The ACMA recently launched a campaign aimed at encouraging compliance called "Successful e-marketing...it's about reputation."
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