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CEO Defends ETag Intent

ONLINE PRIVACY

August 8, 2011

Saying his company was "blindsided" by privacy violation allegations, KISSmetrics CEO Hiten Shah responded to a paper that disclosed the company's use of ETags, MediaPost reports. Shah said, "We use the same URL for all customers to reduce server and bandwidth resources and increase end-user performance, which is critical given our small size...an incidental consequence of this is that the same anonymous identifier was returned externally across multiple websites."  
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