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Study: Define "Do Not Track"

ONLINE PRIVACY

May 4, 2011

Initial results of a study of 200 Web users reveal that consumers might define the term "do not track" differently than Web companies, MediaPost reports. Preceding last week's World Wide Web Consortium workshop, researcher Aleecia McDonald asked Internet users what kind of data would be collected after activating a do-not-track option. Nearly 40 percent of respondents felt that "nothing at all" would be collected. Fifty-one percent of those polled indicated that they would not be surprised if nothing changed after they activated a do-not-track option. Eighty-one percent said it was the first time they had heard the phrase do not track.
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