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Leibowitz: Do Not Track Will Happen


April 15, 2011

A day before Apple unveiled its privacy tool aimed at allowing users to keep their online habits from being monitored, Federal Trade Commission Chairman Jon Leibowitz was quoted in a ConsumerReports feature as saying he believes the call for widespread do-not-track implementation will be answered. "Companies want to do the right thing and stay on the right side of consumers," he said, "so maybe we won't need legislation." Apple's announcement follows similar moves by both Microsoft and Mozilla. Google, meanwhile, offers "Keep My Opt-Outs" as a browser add-on for users to request that companies not use their data for targeted advertising. Editor's Note: The recorded audio of yesterday's IAPP Web Conference, "Do Not Track: Implementation and Impact," will be available this afternoon on the IAPP Web site.
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