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Attorney: For Privacy Law Compliance, Look to FTC

PRIVACY LAW—U.S.

April 4, 2011

In a Smart Business report, attorney Kit Winter offers companies advice on how to navigate the "rapidly changing landscape of privacy regulation." Winter advises looking to the FTC's proposed privacy framework for guidance and implementing a privacy-by-design approach to programs and everyday business practices. Limiting the monitoring and retention of customer data, charging personnel with overseeing privacy issues, training employees on privacy matters and encrypting and vigorously protecting consumer data can help mitigate risks, Winter says, adding that the "FTC has also made clear that when a company makes representations about how it treats consumers' personal information, it has to live up to those promises or face FTC action."
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