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Tracking Users' Web Footprints

March 7, 2011

A feature in The New York Times explores Web sites that track users' browser history for public viewing, questioning whether individuals will choose to share such information, which can range from visits to online dating and banking sites to exploring medical conditions, and pointing to the assurances site developers are making about privacy. "At all of these tracking sites, developers say they take privacy very seriously," Austin Considine writes in the report, adding, "their success will ultimately be predicated on trust." The developers point to such safeguards as not sharing secure links and providing options for disabling tracking. The founder of one such site suggests they make users more aware of online privacy, noting, "If we're not following you, no matter what, somebody else is." (Registration may be required to access this story.)
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