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IAB Requires Members To Comply


February 28, 2011

In the midst of looming online tracking legislation, the Interactive Advertising Bureau (IAB) has voted to require all its members to sign a new code of conduct that includes compliance with the industry's self-regulatory principles, reports MediaPost. The IAB is giving members up to six months to follow the principles, which state that companies must provide clear notice of cookie-based behavioral advertising in at least two places and must obtain user consent--though it may be on an opt-out basis--in order to track. Companies that fail to comply face a six-month suspension and possible FTC sanctions, the report states.
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