Privacy Advisor

California Supreme Court rules that ZIP codes are personal identification information

03.17.2011
Retail stores across California routinely ask customers to provide a ZIP code when making a purchase. This practice may now be prohibited following the California Supreme Court decision in Pineda v. Williams Sonoma, __ Cal. 4th__ (February 10, 2011), holding that ZIP codes are "personal identification information” for the purposes of the Song-Beverly Credit Card Act.

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