Interclick Launches Video, Fights Lawsuit
ONLINE PRIVACYFebruary 25, 2011
In the midst of a lawsuit and a heightened global focus on online behavioral tracking, behavioral ad network Interclick this week launched a video ad platform. MediaPost reports that the feature is integrated into Interclick's data valuation platform, meaning marketers can "quantify the impact of video on display and vice versa," said company CEO Michael Katz. Meanwhile, the company was recently sued for violating a New York woman's privacy by using history-tracking technology. A do-not-track bill in front of congress, if passed, would allow Internet users to choose not to be tracked, making it harder for companies like Interclick to market. Interclick has acted by appointing two media veterans to its boards.