Mobile Ads Spark Privacy Concerns
ONLINE PRIVACYFebruary 18, 2011
Privacy concerns abound over increased targeted advertising to users of smartphones and other mobile devices, The Age reports. Sharing input from various industry leaders, the report also explores assessments from research firm Berg Insight, of how the devices are used "to deliver messages which are highly relevant for the recipient, taking into consideration demographics, interests, habits and other preferences." With so much personal information accessible, authorities are considering new regulations, and some business leaders are also weighing in. As one executive put it, "we need to do a better job...If you don't offer the options to protect the consumer through self regulation, you will have imposed regulation."