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Mozilla Offers Do-Not-Track Feature

ONLINE PRIVACY

February 1, 2011

Mozilla has confirmed that its Firefox 4 Web browser will include a do-not-track system allowing users to opt out of targeted advertising, V3.co.uk reports. "This is just our first step," said Mozilla developer Sid Stamm. "We are exploring ways to empower users to have more robust and precise control over their data, and will share our progress on this as it is made." Google has added a similar feature to its Chrome browser, while Microsoft is exploring tracking protection to work consistently across browsers. The announcements come in the midst of questions about what "do not track" actually means, prompting the Center for Democracy & Technology to release a draft definition.
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