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"No-Track" Search Engine Gains Popularity

ONLINE PRIVACY—U.S.

January 21, 2011

Wired reports on DuckDuckGo, "a one-man-band search engine" that is taking aim at Internet giants' privacy practices with a prominent billboard proclaiming, "Google Tracks You. We Don't." Google has responded that the claims are inaccurate, stating, "we recognize our responsibility to protect the data that users entrust to us, and we give them meaningful choices to protect their privacy." DuckDuckGo founder Gabriel Weinberg has been focused on a do-not-track strategy, including the creation of Web site donttrack.us earlier this month. This privacy message seems to be one that users agree with, the report states, noting, DuckDuckGo's search traffic doubled after the site got attention.
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