Daily Dashboard

Point, Counterpoint: Do-Not-Track

ONLINE PRIVACY—U.S.

January 5, 2011

U.S. News & World Report features a point-counterpoint on the FTC's calls for a do-not-track mechanism. FTC Chairman Jon Leibowitz writes, "Once you enter cyberspace, your private information--often without your consent or even knowledge--becomes a commodity out of your control." Do-not-track would let users "specify what information you want to share about your browsing behavior and have those preferences travel with you to every Web site you visit." IAB Senior Vice President and General Counsel Michael Zaneis, however, cautions, "You cannot simply turn off the data exchanges between parties that allow you to, for example, navigate from one Web site to another. Stop that sharing and you put a stop to the Internet as we know it."
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