Canada Dashboard Digest

Kids Should Limit "Dear Santa" Letter PII

CHILDREN’S PRIVACY

December 23, 2010

The Edmonton Journal reports on a U.S. advertising regulator's warning of the potential dangers to children lurking on "Dear Santa" Web sites. More than 60 Internet domains have registered using the Santa Claus name so kids can send wish lists, but the U.S. Children's Advertising Review Unit (CARU) warns that parents should check each site's privacy policy before allowing their child to hit "submit." Policies should include information on how personally identifiable information will be used and retained and whether or not third parties will have access to it. CARU spokeswoman Angela Tiffin says kids should avoid including phone numbers, addresses and schools. After all, "Santa already knows where all the children live," she said.
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