Daily DashboardEuropean Data Protection Digest

Parliament Approves Resolution

BEHAVIORAL TARGETING—EU

December 16, 2010

The European Parliament on Wednesday approved a resolution calling for increased attention to targeted advertising on the Internet, The Sofia Echo reports. The resolution calls for consumers to receive clear and comprehensive information about how their data are collected and used, the report states, adding that the data should be used "only by explicit agreement by the consumer." The resolution also calls for special protections for children and the creation of an advertising literacy program. "We must reflect upon some very simple values: respect for privacy, protection of the most vulnerable, because we know very well that children are among the most vulnerable to 'behavioral advertising,'" the resolution states.
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