ANZ Dashboard Digest

Ad Industry Reacts to Do Not Track


December 10, 2010

The Australian reports that certain aspects of a report released by the U.S. Federal Trade Commission last week have sent the online advertising industry into confusion. Specifically, the industry is concerned about the potential for a do-not-track system that would let Internet users opt out of having data about their online activities collected and used for advertising purposes. Although one advertising industry insider said it's too early to determine whether Australian lawmakers would pursue such a system, a Queensland University of Technology lecturer predicts that Australian consumers would widely support it. Australian advertising bodies are developing industry standards for online behavioural advertising.
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