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Advocates Ask FTC for Health Marketing Changes

HEALTHCARE PRIVACY—U.S.

December 1, 2010

Four consumer advocacy groups have filed a complaint with the FTC calling for regulations on the marketing of medications and health-related products online, Gov Info Security reports. The Center for Digital Democracy, U.S. PIRG, Consumer Watchdog and World Privacy Forum recently filed the 144-page report, which calls for privacy protections to reduce consumer threats presented by health marketing techniques such as behavioral targeting based on medical conditions; monitoring of online conversations on social media by marketers, and medical condition Web sites that appear independent but are sponsored by drug manufacturers. The groups are asking that the FTC work with the Food and Drug Administration to develop marketing policies, among other actions.
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