Online Landscape Reshaped by Data Scraping
ONLINE PRIVACYNovember 19, 2010
CTV News reports on the ways the Internet is changing as data becomes currency. Take Chris Ye, for example, whose company develops software applications for social networks. Ye studies the age, gender and location of Facebook friends, allowing him to target certain groups as potential customers. Data scraping for insights on users will continue to transform consumer experiences to become increasingly personalized, but it's a nightmare for privacy regulators, the report states. At a Toronto event this week, Colin McKay of Canada's Office of the Privacy Commissioner said, "People are fine sharing information until it gets creepy. And creepy usually comes in the form of a highly targeted ad."