Parliament Looks at Warning Labels for OBA
BEHAVORIAL TARGETING—EUNovember 10, 2010
The EU Parliament has demonstrated concerns that behavioral advertising may breach consumer privacy rights, PCWorld reports. Parliament's Internal Market Committee approved a report calling for warning labels to accompany targeted advertisements. The report, by French member Philippe Juvin, highlights behavioral targeting techniques and calls for online forum moderators who are savvy about these methods. Members noted that the Unfair Commercial Practices Directive of 2005 is not equipped to cover these new technologies, the report states. The report is scheduled for a plenary vote in December.