Daily DashboardEuropean Data Protection Digest

IAB Europe: Re-Spawning is Illegal

BEHAVIORAL TARGETING—EU

October 7, 2010

The Interactive Advertising Bureau (IAB) Europe has condemned the practice of re-spawning because it circumvents a user's choice to allow cookies and erodes consumer trust, Silicon Republic reports. The practice involves the automatic reestablishment of a previously deleted cookie from a backup copy despite the user's preference to not accept cookies. IAB Europe considers the practice illegal under European data protection rules and has called on all businesses not to engage in such practices. "We work hard to protect lawful business practices across Europe and will not allow individual companies to jeopardize the trust and confidence that our membership has built with their European users," said a spokesman from IAB Europe.
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