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Investigation: Kids Are Prime Targets of Web Tracking

CHILDREN’S PRIVACY—U.S.

September 20, 2010

The Wall Street Journal reports that in its recent investigation into online privacy, it found that children are targeted for tracking on the Web more than adults. According to the report, "popular children's Web sites install more tracking technologies on personal computers than do the top Web sites aimed at adults," with 50 popular sites aimed at children and teens installing well over 4,000 pieces of tracking technology on the newspaper's test computer. Although the companies say the information they collect is anonymous and used to deliver targeted ads, the report notes that their privacy practices vary widely and regulations are limited. "We need clearer explanations of what's happening to their data online, that they can understand--not the kind of legalese in a privacy policy that basically obscures what's really going on," said American University Prof. Kathryn C. Montgomery. (Registration may be required to access this story.)
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