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FTC: Data Collected for Ads Must Not Be Used Beyond Ads

CONSUMER PRIVACY—U.S.

August 26, 2010

Tech Daily Dose reports on FTC Consumer Protection Bureau Director David Vladeck's comments on concerns that information collected for advertising purposes could be used in other ways. "I don't think the delivery of targeted ads is what has people worried," he said, noting that most people are concerned with "the threat that there is this enormous amount of data out there that can be used for purposes other than advertising." Vladeck acknowledged the need for advertising to support the delivery of online content, stating, "We now know that personal data is a commodity. It's being traded in online auctions every minute of every day...Our goal is to make sure people understand what the nature of that bargain is" and ensure they are comfortable with it. (Editor's Note: David Vladeck will offer a keynote address at this year's Privacy Academy in Baltimore, MD.)
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