Survey: Canadians Concerned about Privacy and Security on Mobile Devices
ONLINE PRIVACYAugust 20, 2010
A recent survey shows that though Canadians are embracing mobile technologies, security and privacy concerns remain on their radar when using them, Digital Journal reports. The KPMG International survey, "Consumers and Convergence IV," showed that to a majority of consumers, security and privacy is an issue when using a mobile device. "These consumer concerns over privacy and security are pivotal to the continued adoption of e-commerce and mobile commerce," said a spokesman from KPMG. "Companies that implement robust policies and safeguards and provide for full disclosure of these measures are likely to reap the rewards through enhanced customer attraction and retention."