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Facebook Creating Location-Based Service

SOCIAL NETWORKING

June 24, 2010

The world's largest social networking site is "pretty close" to providing location-based services, CEO Mark Zuckerberg said Wednesday at an event in Cannes, France. The service would allow marketers to deliver personalized ads to Facebook users based on their locations, Bloomberg reports. Attendees at last week's Computers, Freedom and Privacy conference, meanwhile, have released a 14-point Social Networking Users' Bill of Rights focused on privacy enhancements and user control. For his part, Zuckerberg spoke of recent privacy complaints against the site at the Cannes event, noting, "With almost a half-billion users, we're making a transition. Our challenge is to make a safe, secure environment for users to share."
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