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Study: Tech Firms More Trusted than Social Networks

ONLINE PRIVACY—U.S.

June 23, 2010

According to a Zogby Interactive survey, Americans trust big tech firms such as Apple, Google and Microsoft more than social networking sites. Nearly half of the 2,100 respondents said they trust the big tech firms, reports The Washington Post. Adults aged 18 to 29 showed somewhat higher levels of trust in social sites--seven percent higher than adults of all ages. John Zogby, president and CEO of Zogby International, said, "I think to a great degree, it's all about privacy," noting that the tech firms have a longer history and have built brand equity. However, both big tech and social networking scored higher among respondents than traditional media. (Registration may be required to access this story.)
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