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Zuckerberg's Ethos of a Single, Transparent Identity

SOCIAL NETWORKING—U.S.

June 10, 2010

Author David Kirkpatrick got up close and personal with Facebook founder Mark Zuckerberg while researching his newly published book, The Facebook Effect. On National Public Radio's "Morning Edition" earlier today, Kirkpatrick told host Deborah Amos that Zuckerberg believes it will be better for the world if people dispense with the belief that they can have different identities. "To him, the idea that someone is different at work than at home, than at a rock concert, is dishonest," Kirkpatrick said, adding that Zuckerberg "sees the world as moving very rapidly toward transparency and very rapid sharing of data between individuals in all sorts of ways."
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