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Leibowitz Bullish about Self-Regulation, Hints about Harm

BEHAVIORAL TARGETING—U.S.

May 14, 2010

During a speech in Los Angeles this week, FTC Chairman Jon Leibowitz expressed hope in the online advertising industry's ability to self-regulate but also signaled that the FTC may begin looking at the "harm" factor differently, MediaPost News reports. "In the FTC's more traditional consumer protection work, we often look to stop practices that cause consumers tangible harm. But wouldn't that miss a serious part of the value of privacy to consumers?" Leibowitz asked. "How can we put a price on the unease of knowing that strangers out in cyberspace might be compiling detailed dossiers about you?"
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