Blippy Snafu Reveals Need for Data Protection Focus
ONLINE PRIVACY—U.S.April 27, 2010
Last week's announcement that an error at purchase-based social networking service Blippy exposed users' credit card information to Internet searches should serve as a warning to advertisers, MediaPost News reports. E.J. Hilbert of Epic Advertising's Online Intelligence Division says the breach demonstrates how easy it is for valuable and damaging data about companies and their clients to be exposed. When it comes to online advertising, he says, "Any company that collects data about clients, customers or employees needs to make sure they secure and protect that data as if the data was about the company CEO, president or other high-level executive prior to going live with their product."