Phone Ads that Follow You?
GEO PRIVACYApril 15, 2010
The advent of Apple's new "iAd" mobile advertising platform is raising concerns about the privacy and security risks involved in such services, the New Zealand Herald reports. The new ad service makes it easy for developers to embed advertising in their applications--allowing them to target potential customers based on where they are at any given time. For example, the report states, if users remain logged into their social networking sites via their iPhones with the location feature enabled, the site could gather detailed information about their daily activities. Rik Fergusson, a cybersecurity expert, suggests, "If you want to be safe, think very carefully about every time you allow an application to show your location." Apple executives note the new iPhone will include features to help users control their geo privacy.