Apple "Taking Privacy Further"
GEO PRIVACYApril 12, 2010
Apple introduced its iAd mobile advertising platform last week and previewed the next version of the iPhone operating system, which will include features to help users control their geo privacy, reports the New York Times. "We're taking privacy several steps further," with iPhone OS 4, Apple's senior vice president of iPhone software said at a preview event on Thursday. Among them, OS 4 will include a status bar arrow that indicates when a user's location is being tracked as well as other "fine-grained settings" to improve users' awareness and control. Jules Polonetsky, CIPP, of the Future of Privacy Forum, said the move shows "how treating data use as a feature is a better way to communicate to users than legal policies" about privacy. (Registration may be required to access this story.)