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Legislators, Industry Leaders Disagree on Impact of Privacy Bill, New FTC Powers

ONLINE PRIVACY—U.S.

March 24, 2010

While legislators are promising online marketers that they don't need to worry about a new privacy bill expected to be introduced in the weeks ahead, advertising business leaders are raising concerns about that plan and new Federal Trade Commission (FTC) powers included in a separate bill, Mediaweek reports. Virginia Rep. Rick Boucher (D-VA), who is expected to introduce his privacy bill in the next few weeks, said the legislation will not deliver a crushing blow to the $25 billion online advertising industry. Meanwhile, a proposed financial reform bill aimed at cleaning up Wall Street has industry insiders worrying over expanded FTC powers to crack down on "shady advertisers" and "data abusers," the report states.
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