Daily DashboardEuropean Data Protection Digest

Company to Target Ads Based on IP Addresses

BEHAVIORAL TARGETING

March 1, 2010

In a move that promises to push the debate on whether IP addresses should be considered personally identifiable information, a behavioral targeting company says it will soon launch an ad platform that is based on users' IP addresses. MediaPost reports that ClearSight Interactive has acquired 100 million IP addresses--along with postal and e-mail addresses--from publishers. The company says it has enough data to reliably link 65 million IP addresses to specific individuals, and it intends to begin serving ads to visitors based on their neighborhoods within four to six weeks, according to the report.
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