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"Everybody Can Be Tracked, Everybody Will Be Tracked"

BEHAVIORAL TARGETING

February 8, 2010

The San Francisco Chronicle reports on marketers' growing use of technologies to discern more about customers and prospective customers. Cameras within grocery store monitors, radio frequency identification (RFID) on shopping carts and billboards that target ads using publicly available data, among other methods, have arrived. While one technology maker says the information lets retailers and advertisers help customers "get what they want much faster," the World Privacy Forum released a paper last month saying that customers are being left in the dark. The maker of an RFID shopping cart device says, "People's lives are becoming more transparent. Everything that can be done will be done."
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